Videos are the most consumed form of media in 2019. People have short attention spans and large text blocks are intimidating. Give them a video to watch and you have a much higher chance of capturing their attention.
Humanization
People like doing business with people, not companies. When you show people your face, voice, mannerisms, and most importantly, your flaws, they are far more likely to hire you.
Conversion
Nothing grabs attention like a video. With a good healine, you will be converting leads to clients like never before. Pair it with a good funnel and you will be converting clients in your sleep!